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The Art of Transcreation

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Italian transcreation: a kind of content optimized to shine

Woman sitting with a laptop and the text Transcreation in Italian flag colors

Are you looking to surf the Italian market with your products? Translating your content might not be enough. Especially if you struggle with conversions and selling, you are in need of Italian transcreation. What is transcreation? Transcreation is a blend…

  • Nicola CantaforaNicola Cantafora
  • February 27, 2023
  • Skills

AI and localization: overview on how the two cope together

AI and localization

Artificial intelligence is changing localization, by making it more affordable and efficient. Today you can localize huge amounts of content in no time through a combination of machine learning, deep learning and language processing. In this article, we’ll discover how…

  • Nicola CantaforaNicola Cantafora
  • May 19, 2022
  • Skills

Cryptocurrency translations: a way to unlock global markets

Cryptocurrency translations woman holding a bitcoin

The crypto market is one of the fastest-growing of all times. For anyone working with crypto globally, it is crucial to have professional cryptocurrency translations. How does crypto technology work? The key of crypto’s success is its underlying technology: the blockchain.…

  • Nicola CantaforaNicola Cantafora
  • May 19, 2022
  • Skills

Image localization: Why localizing images is crucial

Image localization

Localization is the process of adapting content to a target audience. Some pieces of content are more intuitive than others to localize. For example text, product names or legal policies. Others are less obvious, for example soundtracks and images. In…

  • Nicola CantaforaNicola Cantafora
  • April 18, 2022
  • Skills

What is localization? Translation vs localization

What is localization

If you own a business, communication is key to profit. When your customer base resides in your own country, marketing is a lot easier and intuitive. At the end of the day, aligning with a certain culture help you communicate…

  • Nicola CantaforaNicola Cantafora
  • April 18, 2022
  • Skills

NFT translations: importance of words for NFTs

NFT translations

WHAT ARE NFTs Non Fungible Tokens, or NFTs, are a specific application of the blockchain technology. The aim of this blockchain branch is to shape a new form of digital collectible goods, that can be exchanged, monetized, sold or bought,…

  • Nicola CantaforaNicola Cantafora
  • April 18, 2022
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